About IM95

Where Fragrance Meets Identity

IM95 is a fragrance and lifestyle brand from Kashmir, founded by Idrees Mir.

Born from a passion for quality, individuality, and the art of fragrance, IM95 was created with a simple idea  a fragrance should be more than just a pleasant smell; it should become a part of your identity.

We believe that the right fragrance can create a memory, express your personality, and become something people remember you by.

From traditional attars to modern fragrances, IM95 brings together scents designed for different personalities, occasions, and moods.

Our Founder — Idrees Mir

Idrees Mir, the founder and owner of IM95, is a Kashmir-based content creator, traveller, and entrepreneur from Baramulla, Jammu & Kashmir.

Before building IM95, Idrees established himself as a digital creator and travel/lifestyle vlogger, documenting Kashmir, its people, culture, landscapes, and his journeys across India.

His journey began with an interest in journalism, photography, and storytelling. He holds a postgraduate background in Mass Communication and New Media, and his work gradually evolved from journalism and digital media into travel and lifestyle content creation. 

Over the years, his work has reached audiences across India and beyond, with media outlets describing him as one of Kashmir’s prominent content creators and travel vloggers. (The Kashmir Monitor)

IM95 is another chapter in that journey moving from telling stories through a camera to creating something people can experience personally.

Our Fragrances

At IM95, we offer a growing collection of perfumes and attars, created for people who appreciate distinctive fragrances and want something that reflects their personality.

Our collection includes fragrances such as:

  • IM95 Black Eagle
  • IM95 Golden Mirage
  • IM95 Red River
  • IM95 Zahra
  • IM95 Suhoor Attar
  • IM95 White Musk Attar
  • IM95 Tabeer
  • IM95 Musk Rijali Super Attar
  • IM95 Black Eagle Luxury Attar

Each fragrance has its own character, allowing you to choose something that fits your mood, style, and occasion.

More Than a Fragrance

We want IM95 to represent more than bottles and scents.

We want it to represent confidence, individuality, and self-expression.

Whether you are getting ready for an important occasion, heading out with friends, going to work, travelling, or simply want to feel good about yourself — your fragrance becomes part of the moment.

That is the feeling we want every IM95 fragrance to create.

From Kashmir, For Everyone

IM95 carries its roots in Kashmir while looking beyond geographical boundaries.

Kashmir has always been a place of stories, craftsmanship, tradition, and beauty. As a brand from this region, we want to build something that represents that spirit while creating products for a modern audience.

Our vision is to grow IM95 into a trusted Indian lifestyle brand, beginning with fragrance and expanding into products that complement the way people live, dress, and express themselves.

Our Promise

We believe in building IM95 through quality, honesty, and customer trust.

Every order represents someone choosing to trust our brand, and we don’t take that lightly.

We continuously work towards improving our fragrances, presentation, service, and overall customer experience.

IM95 is not just a name on a bottle.

It is a journey from Kashmir to wherever your journey takes you.

IM95 BRANDS PRIVATE LIMITED

India

Email: contactim95@gmail.com

Phone/WhatsApp: 6005661995

Business Address: Headquarter, Old Hospital Road, Baramulla, Jammu And Kashmir 193101.

Branch Retail Store :- New Bus Stand Handwara, Jammu and Kashmir 193221.